10 Types of Videos to Use on Your Website to Increase Engagement

Static websites are so last decade. If you want visitors to stick around, adding a video on your website is the way to go. A great video can capture attention, boost engagement, and turn casual scrollers into loyal customers.

But hold up — not all video content is the same. Just slapping any old clip onto your homepage isn’t enough.

Think of your website as a blockbuster movie — your videos are the trailers that make people want to see more.

Whether you’re aiming for a stunning brand story or a clear product demo, choosing the right types of videos makes all the difference.

So, let’s dive into the must-have videos that will keep your audience hooked.

Video on Website: Things You Should Know

Before we dive into the types of videos you should consider, we have to discuss a couple of things you should keep in mind while creating video content.

Know Your Audience

Are you educating, promoting, or just trying to entertain? Understand what your viewers want before crafting your video masterpiece. To cut it short, you have to know them like a Netflix algorithm does.

Quality Over Quirkiness

Yes, funny cat videos are great, but a blurry, poorly produced brand video? Not so much. Use proper lighting, a good camera (that can film in at least 1080p), and an external microphone.

And don’t forget about useful software: a professional video editor can turn your raw footage into a real masterpiece, while a free screen recorder for PC can help you create truly informative tutorials.

Speed Is Important

A slow-loading video is a one-way ticket to ‘Goodbye, Website.’ Optimize your video files so they load fast and viewers don’t experience any playback issues. If your file is too large, compress it using video convertors and compressors.

Where You Place It Matters

A homepage video should grab attention in the first five seconds (think Super Bowl ad levels of engaging). Meanwhile, an FAQ video belongs on, well, your FAQ page.

Brand Consistency = Recognition

Your videos should visually and stylistically align with your brand identity, ensuring consistency across all content. They should reflect your brand’s personality, values, and aesthetic, creating a cohesive experience for your audience. Think Coca-Cola’s red-and-white aesthetic or Apple’s sleek simplicity. Keep it consistent.

Types of Videos to Use on a Website

Let’s break down the most common types of videos :

Explainer Videos – “The Elevator Pitch”

The purpose of video explainers is to break down your product or service in a way that’s more exciting than a PowerPoint presentation. Think animation, live action, or a mix of both. The goal? Make your audience say, “Ohhh, now I get it!”

Product Demonstration Videos – “Show, Don’t Tell”

These videos highlight key features and benefits in action. Instead of talking about your product for hours, let it do the talking (figuratively, of course) for you.

Imagine an electric toothbrush ad with slow-motion water droplets and epic music. This is what we have in mind.

Customer Testimonial Videos – “The Social Proof”

Sometimes you don’t even need to convince potential buyers; happy customers can do the job for you. Customer testimonials should include real people, genuine experiences, and absolutely no stock footage of awkward handshakes. Think of these as Yelp reviews, but in HD video form.

Tutorial and How-To Videos – “The DIY YouTube Rabbit Hole”

If you’ve ever googled “how to tie a tie” five minutes before a wedding, you know the power of a good tutorial. Such content can educate and empower your audience, encouraging them to try out new things and making their lives easier.

Behind-the-Scenes Videos – “The VIP Access”

BTS (no, not the Korean boy band) videos are a great way to humanize your brand and build trust. Show your team, your workspace, or the making of your product. Just keep it real and authentic. Make it feel like you’re inviting your audience to spend some time with you.

Brand Story Videos – “The Origin Story”

Brand story videos are basically well-crafted stories that answer the question “Why do we exist?” They are a good way to make people feel something for your brand. Remember Nike’s “Just Do It”? Imagine if they said “We sell shoes” instead of that.

Live Videos and Webinars – “The Interactive Blockbuster”

What is the best way to engage people in real time? The answer is simple: livestreams. They could be anything: from webinars to Q&A sessions and product launches — you name it. Think of this as a TED Talk but directly on your site.

FAQ Videos – “Customer Service, But Fun”

Traditional FAQ pages can be boring sometimes, but FAQ videos answer common questions in a way that’s more engaging. Make them clear and concise, and don’t be afraid to add a little bit of humor and fun.

Social Proof and Influencer Videos – “The Star Power”

Look for and contact influencers and celebrities who love your product. Propose a collaboration or send them a giveaway to unbox in front of the camera. If a popular YouTuber raves about your gadget, expect sales to skyrocket.

Landing Page Videos – “Conversion Machines”

Landing page videos should be short, punchy, and persuasive. They are capable of turning website visitors into paying customers, and that’s exactly what you want. Think of this as your brand’s movie trailer — make the audience want to see more. Bonus points if you can make it stick around on page scroll.

Creating Videos for a Website: 7 Useful Tips

Now that you know what to make, let’s talk about how to do it right:

• Plan Like a Director: A solid script and storyboard will save you from filming chaos.
• Use the Right Tools: Go for the best equipment and software that you can afford. Your content quality highly depends on the tools you choose.
• Hook Viewers Fast: The first few seconds are make-or-break. No one wants to sit through an unnecessary intro.
• Keep It Polished: Decent lighting and audio make a big difference.
• Optimize Like a Pro: Compress files so they load fast without losing quality.
• Add Subtitles: Not everyone watches with sound on. You don’t want them to skip your video, do you?
• Include a Call to Action: Always tell viewers what to do next. Sometimes they just need a small final push.

The Bottom Line

A video on your website can transform it from average to a must-visit one. Whether it’s an explainer, a product demo, or a behind-the-scenes look, the right video content can keep visitors engaged and boost conversions.

So go ahead — create video for website that people actually want to watch. Just make sure it’s engaging, optimized, and not an hour-long documentary (unless it’s what you’re going for).